I love you. You're so willing to be helped. You take my opinion like it's fact. You talk to me like we're friends, and you take suggestions like candy and compliments like winning the lottery. You make me smile, you brighten my day, and I absolutely love picking out outfits for you. Thank you.
Come to my store, let me help you.
Dear Man Who Hates To Shop,
Don't come shopping with me. I will probably be in the store longer than you want me to, which is not at all. I know you're not happy waiting outside, but darling, sometimes a girl has got to shop. You're frustrating because I really want to please you, but your strut into a mall feels as though it should be accompanied by the Funeral March.
Stay at home, I cannot please you.
Yesterday, the first customer I said hi to looked at me with this huge sympathetic smile and said, "I hate shopping." This is something that happens a lot, and I absolutely love it. But this man just made me smile so much. He told me what he was looking for, so we talked about it for a little while. Within 60 seconds of knowing me, he looked at me and said, "I'm sorry, but are you a drawer or a painter?" Confused, I nodded and told him I was majoring in Graphic Design. He said, "Yeah. I got that vibe!"
I felt like he knew me, in a non-creepy way.
In the dressing room, I had him try a few things ("I hate trying on, so I'm only going in there once!") and we found an outfit that he fell in love with. Oh, the strange things that feel rewarding. I spent the whole night in the dressing room, and it's officially my favorite place to work. It's messy as crap, but if I give an opinion, they will take it. It's so cute.
When we were learning about selling to men, my supervisor said, "What if you were in the dressing room, came out in a pair of pants and a guy said "Oh those look fantastic on you!" One girl said, "I would buy them in every single color." So true.
It works like a charm. Like a charm!
Selling to men is not something I've ever had to think about. But it's really interesting how different it is than selling to women. If you say, "This is our most popular fit." to a man, he will say okay,buy it in three colors, and not come back for six months. If you say, "This is our most popular fit." A woman will probably say okay, stare at in for a few minutes, try it on for a few more minutes, not like the stitching on the back pocket, and go back to the floor for round two.
Today is beautiful.
I like the smell of dead leaves.